Frameworks · Personal finance · 11 min read
The showroom called it a technology feature. My spreadsheet called it a loan with no end date. Here is the maths I ran for myself, and the three-test framework I now use on any "subscription" pitch.
The showroom moment
I was browsing new electric SUVs when the salesperson pitched a Battery-as-a-Service (BaaS) variant. The sticker price was ₹13.99 lakh instead of ₹19.99 lakh. "You only pay for the car," I was told. "The battery is a small monthly subscription of about ₹7,600."
The popular narrative has three parts: a lower entry price, no battery-degradation anxiety, and flexibility to swap out early. It sounds like software: pay as you go, like cloud storage.
That evening I opened a blank spreadsheet. Within twenty minutes my own logic was clear: a subscription is only a service if stopping it leaves you with something useful. If you stop paying for cloud storage, your laptop still works. If you stop paying the battery fee, the car is a driveway ornament. That is the mark of a financing structure, not a service.
Key numbers in my model
- ₹6.0 lakh: price gap between the two variants
- ₹91,200: rent per year (₹7,600 × 12)
- 15.2%: simple annual cost of that gap
- About 8.3 years: where cumulative cost crossed over
Pulling back the curtain: the maths I ran
1. The implied interest rate
The ₹6 lakh discount is money the manufacturer forgoes today in exchange for ₹7,600 every month. On a simple basis: ₹91,200 ÷ ₹6,00,000 = 15.2% a year. An earlier draft used a ₹5.5 lakh battery and ₹7,500 rent, which gives 16.4%. The answer is mid-teens either way. As a benchmark I used a standard car loan at 8.5% to 10.5%, and 9.5% in the tables below.
A simple rate is incomplete, because a loan ends and this payment does not. So I asked a better question: what is the implied rate if I keep the car for N years, assuming the battery is worth nothing at the end?
| Holding period | Total rent paid | Implied annual rate |
|---|---|---|
| 3 years | ₹2.74L | Below zero (rent is less than the discount) |
| 5 years | ₹4.56L | Below zero |
| 7 years | ₹6.38L | About 1.8% |
| 10 years | ₹9.12L | About 9% |
| 15 years | ₹13.68L | About 14% |
Zero battery residual, before GST.
This was my real insight: BaaS looks cheap in years 1 to 5 and gets expensive after year 7. The pitch is optimised for the first window. The cost arrives in the second.
2. Cumulative cash out: 5-year loan at 9.5%
Full car: ₹19.99L loan, EMI about ₹41,983. BaaS: ₹13.99L loan, EMI about ₹29,383 plus ₹7,600 rent, about ₹36,982 in total.
| Cumulative cost | Full purchase | BaaS | Difference |
|---|---|---|---|
| After 5 years | ₹25.19L | ₹22.19L | BaaS cheaper by ₹3.00L |
| After 10 years | ₹25.19L | ₹26.75L | BaaS dearer by ₹1.56L |
| After 15 years | ₹25.19L | ₹31.31L | BaaS dearer by ₹6.12L |
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Cumulative cash outflow in my model. Excludes time value of money, battery residual value and GST on rent.
3. Where my own model is weak
A model is only useful if I attack it. Three things could change the answer:
- Battery residual value. An owned battery at year 10 has some value: a trade-in, a replacement avoided, or a resale premium. My zero-residual assumption favours the "own it" case.
- GST on the rent. Some structures add 18% GST to the monthly fee. Whether the quoted ₹7,600 already includes it is something to confirm in the contract. Adding 18% on top lifts every implied rate in the table.
- Upfront taxes. Several sources I reviewed claimed road tax, insurance and TCS are charged on the full ₹19.99L value even though the battery is rented. Treatment varies by state, manufacturer and time, and I could not verify it independently. I treat it as a line item to check on the invoice, not as a fact.
4. Resale and the "assured buyback"
A used buyer inherits a monthly obligation, which may force a lower price on the shell, but I have no market data showing by how much. An "assured 60% buyback" after three years is calculated on the shell value (₹13.99L × 60% ≈ ₹8.4L). It does not refund the roughly ₹2.7L of rent paid over those 36 months. Both are things I would price into my own case, and neither can be verified from a brochure.
Battery warranties also deserve a look. Many models carry an 8-year or similar battery warranty whether the battery is owned or rented, so warranty alone does not argue for BaaS. The model's own terms decide.
The three-test framework
This is the repeatable part. I run any "pay-as-you-go" pitch through three tests. It works for BaaS, device subscriptions, solar leases and "zero down" offers alike.
Test 1: Residual utility. If I stop paying, does what I own still work? A cloud service passes. A battery-less car does not. A failing score means the fee is rent on something you depend on, which behaves like debt.
Test 2: Implied rate over my horizon. What annual rate does the upfront discount imply over N years? Compute it at 3, 7, 10 and 15 years, not once. Include GST and the asset's residual value. If the rate moves from negative to mid-teens as N grows, the product is priced for short holders.
Test 3: Capital arbitrage. Can I raise the same money more cheaply elsewhere? Compare the implied rate with an ordinary loan (8.5% to 10.5% in my example) over the same horizon. A persistent gap is the premium paid for the label "service".
A sanity-check step: read the contract for exit terms: transfer on resale, who bears the fee if the battery is replaced, and what happens at the buyback date.
Questions I asked myself
Who might rationally prefer a subscription? Anyone for whom the fee is a deductible business expense, anyone with a short fixed holding period, or anyone limited by loan eligibility. The framework prices that convenience. It does not say the convenience is worthless.
Is the fee ever cheaper than a loan? In my numbers, yes: at a 5-year horizon the total rent is below the discount. The rate only turns expensive as the holding period lengthens, which is why the horizon matters.
What would change my conclusion? A confirmed high battery residual value, a contractual fee cap or step-down, or evidence that resale discounts are small. I would update the model, not defend it.
The Smart Investor summary
The educational takeaway: strip the vocabulary, find the debt, and price it over your own horizon. In my numbers BaaS is cheap early and expensive late: negative implied interest at 5 years, roughly 9% at 10, roughly 14% at 15. That gap between marketing and maths is worth learning to see, whatever product wears the label.
This is my own logic applied to my own assumptions. It describes how I think, not what anyone else should do.
